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As your dedicated marketing and sales growth partner, we will build your AI-assisted GTM system across email, SDR calling, LinkedIn, and your CRM. Then either maintain it for you or train your team to own it. This converts leads into set appointments for your sales team and drives qualified revenue, backed by 9+ years exclusively serving the U.S. healthcare and life sciences industry.
Book your 1:1 Consult today. I’ll review your current GTM system and sales motion. You walk away with actionable recommendations, even if we don’t partner up.
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HealthTech Offers Grown:
AI-SaaS for Oncology
Telehealth/RPM/CCM
Voice AI
Clinical Data Solutions
AI-Powered Pathology
Clinical Trials
Patient Education & Engagement
Post-Acute EHR
Provider-Payer Data
Nursing Robotics
Simulation Training
..And many more!
15+ Leaders We’ve Advised:
CEO / Founder / Co-Founder
President / COO
Chief Medical Officer
Chief Clinical Officer
Chief Marketing Officer
SVP / VP of Growth
VP of Sales
Director of Marketing
Director of Sales
Digital Marketing Specialist
Provider Engagement Lead
...and others!
Many growing HealthTech companies find themselves hitting a wall with their outreach.
Relying on existing networks, referrals, or basic SEO often leads to exhausted connections and a plateau in visibility.
Without a robust, consistent strategy and the right marketing tech stack, generating new, qualified leads becomes a significant challenge, causing pipelines to dry up and growth to stall.
HealthTech companies frequently develop comprehensive Go-To-Market (GTM) plans, often driven by their marketing or operations teams.
However, a critical gap emerges when it comes to the practical implementation: a lack of expertise in selecting the right systems and integrating them into a cohesive, functional GTM stack.
This absence of a well-built and interconnected infrastructure hinders efficient execution and prevents the seamless flow of data and processes essential for sustained growth.
Cold leads require more trust and value upfront, and most teams aren’t equipped to close them.
Without the right messaging, targeting, and sales enablement, outbound results become inconsistent - and promising leads don’t turn into revenue.
We help you scale by combining outbound execution with the sales support needed to turn cold leads into booked revenue.
We partnered with TrialX to scale their outreach, targeting academic medical centers, disease advocacy groups, and pharmaceutical companies with tailored campaigns for their clinical trial technology solutions.
By sending 145,911 targeted emails, we generated 123 leads, 35 high-quality meetings, and closed a $40,000/year deal (5-year term) with an ALS advocacy group, while adding two near-close opportunities to their pipeline.
We collaborated with Smarter Medical Care to build a robust outreach strategy, targeting healthtech companies, academic medical centers, nursing and patient education leaders, and behavioral health providers.
By crafting tailored messaging and workflows for their short-form animated video offerings, we drove 196,855 targeted emails, resulting in 230 leads, 31 high-quality C-level meetings, and a $10,000 deal closed with a prominent marriage and family therapist, alongside new pipeline opportunities with an addiction treatment franchise.
These agencies don't tailor their approach to your sales process, and they rarely prioritize revenue growth.
You're left with leads - but no system to close them, no stack you own, and no lasting impact on your pipeline.
We focus on building your marketing tech and infrastructure stack, executing your GTM across healthcare and life sciences, and enabling your team to convert pipeline into revenue.
Our incentives are aligned with yours - because we don't win unless you grow.
From initial list building through final CRM nurturing, every stage is covered with best-in-class tools. No gaps, no manual workarounds.
We've eliminated unnecessary tools and complexity. Each tool serves a specific purpose in the stack. No bloat, no waste.
We didn't build this in a vacuum. We've tested, refined, and optimized this stack across dozens of HealthTech offers. It works because we've proven it works.
Tools communicate seamlessly through OutboundSync, n8n workflows, and native integrations. Leads flow automatically from one stage to the next without manual intervention.
With Airtable dashboards, Slack bots + email notifications, and custom CRM reports, you see exactly what's happening in your pipeline in real time.
Whether you use HubSpot, Salesforce, Pipedrive, or Close, our system integrates seamlessly with your CRM. Your existing CRM becomes the source of truth.
Note: This is a recommended structure. Not all engagements follow this exact timeline.
HealthTech2Care Outreach System
Multi-channel outbound (email, LinkedIn, calling) executed on a marketing tech and infrastructure stack you own.
Marketing Tech & Infrastructure Stack
End-to-end stack - including cold email tools, lead validation, LinkedIn automation, enrichment, reporting, and routing - fully built and managed for your team.
Lead Notification Wizard & Custom Replies Bot
Real-time Slack and email alerts that notify you as leads come in and are categorized - so your team can follow up immediately without digging through inboxes.
Real-time Reporting
Live Airtable dashboard showing leadflow, conversations, and conversion trends - so you can track performance as it happens.
Unlimited Growth Advisory
On-demand support across marketing and sales - covering outbound strategy, messaging, workflows, and conversion. Schedule as often as needed.
New HealthTech2Care App
Bert Fernandez, our Founder and UPenn graduate (Neuroscience & Health Care Management), has spent the last 9+ years working in the U.S. healthcare industry.
During the healthtech funding boom of 2019–2021, he saw a growing need for modern solutions while working as a healthtech consultant for numerous global health care organizations, including 3 of the Top 10 ranked U.S. health systems.
In 2022, Bert connected with an AI healthtech startup that had exhausted its warm connections and lacked coordinated marketing and sales efforts.
He began seeing similar challenges across the healthtech space, which led him to learn advanced marketing & sales skills and launch HealthTech2Care.
Since then, he has worked with and advised dozens of healthtech companies at the forefront of AI diagnostics, telehealth, EHRs, clinical trials technology, and much more.
He is motivated to continue helping business leaders evolve health care through the power of technology.
HealthTech2Care is a growth partner to HealthTech companies, driving Go-to-Market execution, B2B Outbound Marketing, Lead Generation, and Sales Enablement across Healthcare and Life Sciences.
We’re not just an agency.
We embed with your team to drive real revenue growth.
That means setting up, building, and maintaining outbound systems that generate qualified pipeline - or training your team to take them over.
Our focus is simple:
Refine your positioning, scale your outreach, and help your team turn qualified pipeline into revenue.
Whether you're launching a new solution or expanding in existing markets, we work side by side to accelerate your growth without the overhead of building an in-house marketing or sales team.
This depends on the scope of our engagement and what areas your team needs help with. Our standard package covers an audit, setup & build, and a maintain or train phase. We've also arranged fixed fee projects, growth partner pilots, and net revenue/referral agreements. If it’s a fit, we’ll recommend a partnership structure aligned with your goals.
We work with a limited number of healthtech companies each month - 5 to 15 max - to ensure each client gets focused execution and direct access to our team. We only extend offers to companies where we believe we can drive meaningful results.
Once your growth plan is approved and the agreement is signed, campaigns typically launch within 2 weeks. Most teams begin seeing MQLs within the first 3–4 weeks of outbound going live, but results will ultimately be dependent on your offer.
We've used a majority of lead databases and vetted their use for U.S. healthcare and life sciences B2B marketing. While some are good for certain uses like Definitive for claims data, GlobalData for clinical trials data, and CarePrecise for specific NPI data, we have found the most accurate data comes from querying public sources (even those from the CMS, HRSA, NPI Registry, etc.) and enriching that data using Apollo.io, Seamless.ai, and other data enrichment tools. That is how most databases out there function anyway...
We have a mixed team of onshore (Minnesota, Florida, etc.), nearshore (Canada), and offshore team members (Ukraine, India, Pakistan, Bangladesh, etc.). We currently have 5+ team members, but we are growing to help meet client demand.
Great - we often work alongside in-house teams. Whether you need us to fully own execution, serve as an extension of your team, or help operationalize what you’ve already built, we’ll adapt to your internal structure. We’re not here to replace your team - we’re here to help them move faster and grow.
Do you offer refunds?
Refunds are handled based on the terms outlined in your service agreement. Please refer to your contract or contact bert@healthtech2care.com with any questions.
How are services delivered?
Our services are delivered digitally and as outlined by the scope in your service agreement.
Can I cancel my services?
Cancellations, including terms and termination, are governed by your service agreement. For details, please contact bert@healthtech2care.com.
We've tested virtually every system in the market for healthcare and life sciences B2B outbound. These are the ones that consistently deliver the best results, integrate cleanly, and don't require constant maintenance. We've chosen them because they work - not because of partnerships or affiliate relationships.
We can adapt. If you're already invested in specific platforms (like a particular CRM), we'll integrate our stack around them. Our flexibility is part of what makes this work.
The full stack setup typically takes 1–2 weeks. We handle all configuration, integration, and testing. You don't need technical expertise - we manage the complexity.
We highly recommend Smartlead.ai for outbound cold email. It offers robust features for managing multiple sender accounts, built-in warmup capabilities, and excellent API access, which allows us to seamlessly integrate it into the rest of your GTM stack for automated reporting and CRM syncing.
Using secondary domains protects your primary company domain's reputation. Outbound campaigns inherently carry a risk of being marked as spam. By using secondary domains (e.g., getyourcompany.com instead of yourcompany.com), we ensure that your day-to-day corporate emails and internal communications are never impacted by outbound marketing activities.
We use integration layers like OutboundSync and n8n workflows to connect our outbound systems directly to your CRM (HubSpot, Salesforce, Pipedrive, etc.). This ensures that when a prospect replies or books a meeting, their data, lead status, and conversation history automatically sync to your CRM in real-time, making your CRM the single source of truth.
While specific targets depend on your total addressable market and offer, our primary goal is to generate qualified pipeline revenue. We focus on starting meaningful conversations with decision-makers (CEOs, CFOs, benefit leaders) rather than just tracking vanity metrics like open rates. We guarantee new ARR/MRR in writing, and we align our incentives with your actual business growth.
Yes. This system is built to scale. Whether you're sending 10,000 or 100,000+ emails per month, the infrastructure handles it. We've done both.
Deliverability is built into every layer. We use EmailGuard for monitoring, rotate sending domains, warm up accounts, and follow best practices for healthcare and life sciences outreach. Compliance is non-negotiable in healthcare - we treat it that way.
Yes. We set it up, you own it. In our "Train" phase, we hand everything off to your team with full documentation and training. Or, if you prefer, we maintain it for you. Either way, it's your system.